About Author

Author Image

Mike Ni

CMO/SVP, Marketing and Products
Michael Ni brings over 20 years of experience as a marketing and product executive in bringing successful innovation-driven businesses to market - from start-up to fortune 500 companies.

Michael’s business experience spans across software, telecommunications, consumer packaged goods and digital media.

Michael received an MBA from Harvard Business School, an MS from Stanford University and a BS in Mechanical Engineering/Robotics from Massachusetts Institute of Technology.

Check out his latest articles

Uncategorized
Post Image
By
1 minute

Partner Relationship Management: Channeling Better Sales Results

Indirect sales channels have always been attractive to companies seeking to augment their sales force, increase market share, remain competitive, and keep in-house employees focused on product develop
Read more
Uncategorized
Post Image
By
2 minutes

Unveiling the World of Real-Time Data Tracking in new GA

What is Real-Time in Google Analytics? Google Analytics (GA) has changed the world of tracking for millions of websites owners and marketers alike. GA has always given powerful insights on data/perfor
Read more
Uncategorized
Post Image
By
3 minutes

The Positive Effect of Adding Negative Keywords

Relevant and targeted keywords are crucial for a PPC campaign. Equally important are negative keywords (or negatives as they are commonly called). Negatives are word filters that disqualify text ads f
Read more
Uncategorized
Post Image
By
1 minute

Google’s Sitelinks Update and Adapting to This Change

Until recently, the sitelinks that you have most commonly seen have probably looked something like this: The purpose of sitelinks is to help searchers navigate a specific page they are in need of as q
Read more
2Checkout Updates
Post Image
By
1 minute

We’re Heading off to China for the 3rd Avangate Software Conference

Shanghai, here we come! And it should be both business and pleasure, since this is one of the most fascinating cities in China. Alexandra, Adriana, Florentina and Andy will welcome all of you software
Read more
2Checkout Updates
Post Image
By
1 minute

Avangate Values Painting School

In case you missed it: Avangate just turned 5 - Happy Birthday, Avangate! :) With this in mind and with a strong desire to unwind, we left the office and went for 3 days to the quiet town of Săcele,
Read more
Simplify the eCommerce process. Try 2Checkout.
The most flexible digital commerce platform that can give your business a real boost.