About Author

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Mike Ni

CMO/SVP, Marketing and Products
Michael Ni brings over 20 years of experience as a marketing and product executive in bringing successful innovation-driven businesses to market - from start-up to fortune 500 companies.

Michael’s business experience spans across software, telecommunications, consumer packaged goods and digital media.

Michael received an MBA from Harvard Business School, an MS from Stanford University and a BS in Mechanical Engineering/Robotics from Massachusetts Institute of Technology.

Check out his latest articles

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1 minute

Business of Software: How Vendors Can Leverage the Change in Software Distributi...

Indirect channels are clearly changing While over 50% of software sales still sold through channels, traditional channel partners are diminishing and alternative e-channels are proliferating. Thi
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4 minutes

Business of Software: What Heads of Sales and Marketing Need to Think About To G...

Knee-Jerk Reaction: Online Commerce Leads to Software Channel Disintermediation The popular press has been filled with articles about the ongoing disintermediation of channels coupled with the rise of
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Paid Search in 2012: 7 Key Areas to Focus

If you are reading this you are probably a digital marketer, and that too one in the Search space. Have you made any resolutions for your PPC campaigns yet? Have you committed to doing something diffe
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4 minutes

Importance of Capturing PPC Keywords through Analytics

Digital is a channel that can and should be tracked end to end. Meaning the data capture starts from an impression and goes all the way to the final sale. Granular tracking is the key as it helps impr
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2 minutes

Ways to Improve Your eCommerce Strategy for Software, SaaS and Digital Product S...

Today’s Tough Requirements eCommerce is quickly becoming the mainstream - regardless of the type of goods or services you are selling.  For digital goods and software in particular, eCommerce is qu
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Google Makes Web Search More Secure

Google recently announced that it will now use the encryption protocol called SSL (Secure Sockets Layer) to encrypt all the searches that people do using the Google Search Engine if they are signed-in
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