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Irina Diana Ionescu

Digital Marketing Specialist at 2Checkout (now Verifone)

Check out her latest articles

Conversion & Optimizations
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3 minutes

Industry Buzz – January 2026

A new year brings new momentum, and 2026 is shaping up to be a defining one for eCommerce, SaaS, and digital payments. As teams shift from reflection to execution, now is the time to refine strategie
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Executive / Owner
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3 minutes

Industry Buzz – November 2025 

As we enter the final stretch of the holiday season, eCommerce businesses are gearing up for the last—and often biggest—revenue push of the year. With 2026 planning already underway, now is the pe
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Executive / Owner
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8 minutes

Sales and Marketing Tactics: Mastering Execution for Revenue Uplift – Comm...

Revenue growth isn’t only about bigger budgets, but rather about getting more from what you already have. That was the thread across CommerceNow’25. Each speaker shared clear steps businesses can
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Sales & Marketing VP
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3 minutes

Industry Buzz – October 2025

Spooky season is here, and so is the countdown to some of the biggest eCommerce events of the year – Black Friday and Cyber Monday. Whether you're preparing last-minute promotions or refining your
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Executive / Owner
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8 minutes

AI, Data & Optimization: Redefining Digital Commerce Performance – Co...

It’s true to say that AI is inherently changing how people shop and how sites perform.   Buyers ask questions in chat and get one comprehensive answer, not just a list of links.   Agents can com
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Executive / Owner
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10 minutes

Strategic SaaS Growth: Monetization, Metrics, and Retention – CommerceNow&...

CommerceNow’25 had one clear goal: help SaaS teams grow in a healthy, repeatable way.   Across four talks, the speakers showed how to:   pick better metrics,   understand customer health wi
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