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Irina Diana Ionescu

Digital Marketing Specialist at 2Checkout (now Verifone)

Check out her latest articles

Executive / Owner
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7 minutes

Customer Retention Starts With Understanding: The Only Advantage Left in a Satur...

For years, growth depended on who could execute faster.  Now, execution itself is becoming a commodity. Shipping a product, launching a campaign, and producing content can all be done faster and at a
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Executive / Owner
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3 minutes

Industry Buzz – August 2026 

August always splits attention between the last days of summer and the planning for the final months of the year. For eCommerce and SaaS teams, that means one thing: the window to fine tune checkout,
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Sales & Marketing VP
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8 minutes

How to Get Recommended by AI Search: A Zero-Click Playbook for eCommerce

Last week, someone went looking for exactly what you sell. There's a good chance they never typed it into Google. They asked an assistant (ChatGPT, Claude, or Perplexity) something like what's the be
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eCommerce Strategies
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3 minutes

Industry Buzz – July 2026

Summer in eCommerce rarely means a slowdown. As merchants prepare for a busy second half of the year, the pressure is on to convert seasonal traffic into loyal, recurring customers, all while keepin
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Executive / Owner
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5 minutes

Digital Commerce in 2026: Key Takeaways from CommerceNow ’26

The brands growing fastest right now aren't the ones with the biggest budgets. They're the ones who understood what actually changed, then rebuilt their strategy around it. That was the thread running
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Payments Director
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3 minutes

Industry Buzz – June 2026 

The mid-year mark is a natural checkpoint for digital commerce leaders: time to assess what's working, recalibrate strategy, and focus on what drives growth next. This edition brings together insights
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