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eCommerce Strategies
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7 minutes

Email Marketing Trends For eCommerce In 2021 And Beyond

2021 will be a fresh start for all of us, and it equally applies to eCommerce email marketing. The pandemic made long-lasting changes in our lifestyles and consumer behavior as eCommerce achieved a de
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eCommerce Strategies
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7 minutes

Bringing Down Customer Acquisition Cost: How CRO Helps

The old rule of thumb said it costs 5x more to acquire a new customer than to retain one. The origins of this hypothesis go back to 20 years ago. Sales practiced pushy tactics. Advertising was more of
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eCommerce Strategies
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10 minutes

How Do I Get the First 50 Customers For My Online Business?

When you’re just starting an online service business, getting those first customers can be hard. Most of your target customers don’t know about you or your business and what you offer. They don’
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eCommerce Strategies
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7 minutes

Shifting Mindsets: How Has 2020 Impacted Consumer Behavior

While many businesses champion various conversion optimization strategies, often marketers fail to commit time towards understanding the psychological processes that can encourage customers to make a
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eCommerce Strategies
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10 minutes

Content Localization Strategy for eCommerce

The eCommerce market is growing with unprecedented speed. In 2019, eCommerce sales worldwide amounted to $3.53 trillion US. What’s more, by 2022 this number is expected to increase to $6.54 trillion
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eCommerce Strategies
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8 minutes

Website Personalization: 10 Ways to Keep Visitors Coming Back

In 2014, Coca-Cola launched a "Share a Coke" campaign, which emblazoned bottles of coke with hundreds of names like Jessica, Ravi, and Dan. The goal of the campaign was to build a more personal connec
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