About Author

Senior Manager, AR & Communication at 2Checkout
Into marketing communications for technology since 1998 and loving it.
My motto, because it's what I‘ve been doing in most of my professional life. I am an advocate of neat communication, well organized and integrated marcom actions. I've learnt a lot since I came to 2Checkout and enjoy the challenge of an impossible-to-get-bored-at job. Also a mother of two, so I have to be quick and efficient at everything I do (oh, that's a rhyme).
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Check out her latest articles

The Definitive Customer Retention Infographic for Software Subscriptions and Saa...

The statistics don’t lie: customer retention is the key to the ongoing success of your company. No matter how many new customers you acquire, it’s difficult to make up for losing your existing bas

Transition to Subscriptions and SaaS: The Complete Infographic

By 2020, more than 80% of software vendors will make the shift to subscriptions. Ensure the success of your company’s inevitable transition to subscription-based models and SaaS with guidance from o

Cool Companies Interview Series: G-Lock Software

This month’s "In the Spotlight" company is G-Lock Software, specialized in developing email marketing software solutions. Alex Markov, CEO and Co-Founder of G-Lock Software, talked to us about choos

Go Beyond Subscription Management to Grow Your SaaS Business

A plumber couldn’t fix a leak if he didn’t know where it was. Likewise, if you have a SaaS business, you can’t get your team working on revenue uplift if you don't know where you’re leaking re

The Path to a High-Converting Customer Retention Program

This blogpost is based on our webinar with Talia Wolf, Founder and Chief Optimizer at Uplift and one of the most influential voices in conversion optimization and retention.   Everyone knows a ve

Busting Payment Myths: Infographic

Are you assuming that accepting payments online is enough to make your business take off? Convinced that choosing a payment provider can automatically help you improve conversion rates? Do you think p
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