About Author

Senior Manager, AR & Communication at 2Checkout
Into marketing communications for technology since 1998 and loving it.
My motto, because it's what I‘ve been doing in most of my professional life. I am an advocate of neat communication, well organized and integrated marcom actions. I've learnt a lot since I came to 2Checkout and enjoy the challenge of an impossible-to-get-bored-at job. Also a mother of two, so I have to be quick and efficient at everything I do (oh, that's a rhyme).
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Check out her latest articles

What Does “Customer Success” Mean for Software and SaaS and How Do You Measu...

In any business, "customer success" is that sweet spot where you've converted a lead and turned them into a loyal advocate for your brand Twitter. However, that's easier said than done. No doubt, you

4 Key Takeaways from Avangate’s 2016 Yearly Digital Commerce Benchmark

Security and convenience. These are two of the critical themes of our 2016 Digital Commerce Benchmark report, which took an in-depth look at the state of SaaS and online services. The period between A

Share your Views in the Transition to SaaS & Subscriptions Survey

The software business is a constantly changing industry (right, like we didn’t know!) and SaaS & Subscription-based models have gained a lot of ground in the last few years. We see at Avangate a

Cool Companies Interview: FusionCharts & Collabion

I recently had the pleasure of speaking to Pallav Nadhani, CEO and co-founder of FusionCharts, an industry leader in creating data visualization tools. Pallav is also involved in a new start-up, Colla

5 Key Findings from Avangate’s Quarterly Digital Commerce Benchmark

The first quarter of 2016 brought with it a number of interesting statistics and trends in global digital commerce. New countries are high risers, while former niche payment methods are slowly becomin

Cool Startup Interview – InnerTrends

We recently chatted with Claudiu Murariu, the founder of InnerTrends.  Here’s what he had to say about improving the onboarding experience for any SaaS company. InnerTrends is a data analytics tool
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