About Author

Senior Manager, AR & Communication at 2Checkout
Into marketing communications for technology since 1998 and loving it.
My motto, because it's what I‘ve been doing in most of my professional life. I am an advocate of neat communication, well organized and integrated marcom actions. I've learnt a lot since I came to 2Checkout and enjoy the challenge of an impossible-to-get-bored-at job. Also a mother of two, so I have to be quick and efficient at everything I do (oh, that's a rhyme).
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Check out her latest articles

A Peek at the 2018 Q1 Digital Commerce Benchmark

At 2Checkout, we always strive to bring you the latest in digital commerce data. Each year, we take a look at hundreds of thousands of worldwide transactions that move through our commerce platform. F

5 Essential SaaS Customer Acquisition Practices in 2018

Developing a strong customer acquisition strategy is a vital component to SaaS growth. Whether you are a new startup or an established outfit, converting more leads to customers at the end of your fun

Webinar Wrap-up: Why Customer Retention is the Biggest Business Lever You’...

Is your company on the Fortune 500? There could be a spot opening up soon.

The Definitive Customer Retention Infographic for Software Subscriptions and Saa...

The statistics don’t lie: customer retention is the key to the ongoing success of your company. No matter how many new customers you acquire, it’s difficult to make up for losing your existing bas

Transition to Subscriptions and SaaS: The Complete Infographic

By 2020, more than 80% of software vendors will make the shift to subscriptions. Ensure the success of your company’s inevitable transition to subscription-based models and SaaS with guidance from o

Cool Companies Interview Series: G-Lock Software

This month’s "In the Spotlight" company is G-Lock Software, specialized in developing email marketing software solutions. Alex Markov, CEO and Co-Founder of G-Lock Software, talked to us about choos
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