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Adela Dincea

Digital Marketing Content Writer

Check out her latest articles

eCommerce Strategies
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4 minutes

Letting Data Drive Your Website Redesign

We all know that company websites do a lot of the heavy lifting in the world of digital commerce, but what’s the best way to approach a redesign? It may be tempting to go all-in with a dramatic tran
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eCommerce Strategies
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6 minutes

Reshape Your Approach to Leads: Identify Your ICP and Build a Lead Scoring Model...

Who is your ideal customer? Today, most businesses know who they are targeting and may even develop detailed profiles of the customer types they market to (also known as customer personas). But are th
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eCommerce Strategies
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3 minutes

How to Optimize Content on eCommerce Product Pages to Drive More Traffic

One of our recent webinars began with an astonishing statistic: It’s recently been predicted that by 2040, around 95% of all purchases will be made via eCommerce, and it’s likely the pandemic has
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Conversion & Optimizations
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4 minutes

The Hidden Benefits of Friction During the Onboarding Process

In the SaaS space, onboarding and friction are not usually seen as complementary. Friction, after all, implies resistance, and that’s the last thing you want for your customers’ journey, right? Bu
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B2B Commerce
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6 minutes

Most Popular 2Checkout (now Verifone) Content of 2021

2021 has been quite a year, hasn’t it? With all of its ups and downs, this year reinforced the conviction that online businesses will need to pursue resilience, adaptability, and flexibility in orde
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eCommerce Strategies
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3 minutes

Privacy and Personalization: Making the Most During Turbulent Times

Data privacy regulations continue to evolve around the globe, and as important as it is for retailers to personalize their customers’ online experience, increasingly strict policies are making it mo
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