Posts Tagged ‘selling software’

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New Year – New Google Realities

When William Gibson said "The future is here. It's just not evenly distributed yet", he could have been talking about how Google is reinventing its search results right now and incidentally altering t
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Don’t bother the trial user with licensing stuff until the user is hooked

What makes a person want to whip out their credit card and buy your software? Hint: It's not being nagged about how many days they have left in their trial every time they run your program. It seems l
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Black Friday & Cyber Monday

I'm sure you all know that Black Friday traditionally marks the beginning of the holiday shopping season in the US. Well, nowadays big retailers are starting to promote Black Friday sales more than a
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150+ Negative Keywords for Software Selling AdWords Campaigns

Selling software over the Internet with Google AdWords has a lot of traps that we should learn to avoid as good as possible, so that our ads reach more targeted prospects every day. One of the trickie
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Increase Software Conversions Part 4

Don't Lose Users on the First Screen! This is part 4 of a 5-part series: How to convert more software trials to purchases. Nothing's worse than opening new software and staring at a vast white screen
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Increasing Software Conversions Part 3

Use a "Tips" Newsletter to Follow Up on a Trial This is part 3 of a 5-part series: How to convert more software trials to purchases. What do you do with customer's email addresses during their trial?
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