As a SaaS manager, no one needs to tell you how important renewals are to your business’s growth. You know it's critical. However, knowing you need to reduce churn and putting in place an effective

It’s no surprise that controlling and tracking churn is critical to the success of your SaaS company. According to the 2014 SaaS Metrics Report from our friends at Totango, 40 percent of high-growth

For any SaaS business to have success, it must find a way to increase customer value over their lifecyle. Increasing customer lifetime value offsets revenue lost to churn, reduces the acquisition-cost