It’s a fact: brands must explore methods to forge lasting connections with customers and distinguish themselves from competitors. A business is only as strong as its user base, so business have to c

The popularity of subscriptions continues to grow year after year, in spite of the social changes and uncertainty brought by the COVID-19 pandemic. Shifts of preferences within the category are, howev

It’s clear that today’s consumers love subscriptions, particularly if they cater to their preferences, needs, and budgets. With this in mind, earlier this year we conducted a global survey of 400+