Posts Tagged ‘google analytics’

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When should I upgrade to Universal Analytics – and how does it work?

Customers often ask me: When should I install the Universal Analytics code?  I always reply with the same question: Why do you think you need it? They usually shrug their shoulders and look at me for
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Win Back Customers Who Abandon Carts By Using Remarketing Lists

Ecommerce websites inevitably have issues with shopping cart abandonment. As a result, companies invest major resources in finding methods to recapture the attention of buyers who don’t complete pur
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3 Reasons why Shopping Cart Custom Domains Will Mean the End of Your Web Analyti...

After reviewing hundreds of Google Analytics implementations on ecommerce websites one thing caught my eye: more than 90% of Google Analytics tracking of third party shopping carts end up with errors.
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Unveiling the World of Real-Time Data Tracking in new GA

What is Real-Time in Google Analytics? Google Analytics (GA) has changed the world of tracking for millions of websites owners and marketers alike. GA has always given powerful insights on data/perfor
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Analytics Minibible for Software Vendors v2.0

It seems the interest for analytics in the software vendors community increases more and more, according to the requests I get by email. I believe in actionable metrics, so I decided to act and publis
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How to track downloaders?

To be honest more and more software vendors our company works with don't track downloads and, what is more exciting, "downloaders". So, I went to my favorites dev geeks in our team, Alex and Serban, a
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