Posts Tagged ‘ecommerce business’

Cart Abandonment: A Three-Pronged Approach to Recapturing Revenue

Within a very short time, online marketing has grown beyond its niche status to where it now commands a full quarter of the world’s total ad spend. And the big numbers aren’t just limited to adver

Share your Views in the Transition to SaaS & Subscriptions Survey

The software business is a constantly changing industry (right, like we didn’t know!) and SaaS & Subscription-based models have gained a lot of ground in the last few years. We see at Avangate a

Why the Conversion Rate Isn’t Always Enough

If you were to choose one metric to define your performance against your primary objective, which one would it be? Many people regard the conversion rate as the most fundamental metric for evaluating

Using APIs to Support Everywhere eCommerce Across Customer Touchpoints

APIs should be on any eCommerce company’s short list of strategies for improving the bottom line, particularly when working to monetize the impact of disruptive technologies such as mobile and cloud
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