About Author

Web Analyst

Diana loves to combine her engineering background with the passion for ecommerce in software and online services industries. She is working in Avangate as a Web Analyst leveraging Adobe Digital Analytics and Google Analytics data to grow revenue on Avangate top clients and bringing added value on the shopping experience for the platform’s new incorporated features.

She studied Mechatronics & Robotics and is a certified web analyst. But besides being completely passionate about mathematics and numbers, Diana loves to travel and collects stetsons.

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Check out her latest articles

Why And How You Should Be Testing Your Trial Sign-Up Forms

Marketers everywhere are under increasing pressure to prove and improve the value of their programs. As a result, testing and analysis have become core components of the online marketing toolkit. Whil

Create A Landing Page That Converts

As a digital business, you’re likely spending significant sums to drive traffic to your site. As a result, you understand the importance of creating impactful landing pages that convert. But there

Why the Conversion Rate Isn’t Always Enough

If you were to choose one metric to define your performance against your primary objective, which one would it be? Many people regard the conversion rate as the most fundamental metric for evaluating

Challenges Transitioning to Universal Analytics

Ever since Universal Analytics was announced back in 2012, questions filled the minds of web analysts all around the world. Recently, Universal Analytics rolled out of Beta - it’s set and ready to g
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