Posts Tagged ‘digital commerce’

Commerce Automation and 5 Key Takeaways from the TechnologyAdvice Expert Intervi...

Raj Badarinath, the VP of Marketing and Growth Services at Avangate, was a recent guest on the TechnologyAdvice Expert Interview Series. The series, which is hosted by TechnologyAdvice’s Josh Bland,

Reduce Churn By Improving Your Customer Experience

It’s no surprise that controlling and tracking churn is critical to the success of your SaaS company. According to the 2014 SaaS Metrics Report from our friends at Totango, 40 percent of high-growth

How to Keep SaaS Customers Engaged With Great, Targeted Content

When you think of the words content marketing for SaaS, you’re most like likely to associate it with "customer acquisition." And rightfully so: strategically developing and promoting relevant conten

SaaS Case Study: Improving Conversions by 12% with Fewer Form Fields

"Less is more", the old adage goes, and we've confirmed that less can be way more when it comes to cart conversion rates. Avangate recently ran some split tests on the Checkout page that increased con

What Is Negative Churn and Why It Matters for SaaS?

If you’re not familiar, the term negative churn sounds like something a SaaS company should avoid at all costs. And if you understand churn as the rate at which you lose current customers, you could

5 Steps To Boost Your Customer’s Lifetime Value

With marketers under more pressure to prove the value of their programs, metrics are taking on increasing significance. For SaaS marketers, one of the most important metric is the one that measures Cu
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