Have you ever noticed a customer who used to be a regular suddenly stop using your product or service? That's customer churn, and it's a critical metric for any business to track. In simple terms, cus

In the realm of the ever-evolving business landscape, there’s a new kid on the block making waves: the Software-as-a-Service (SaaS) business model, which is expected to reach nearly $370 billion in

Introduction Activating in a subscription model is not without its challenges. When a business depends on collecting monthly or annual amounts of recurring revenue, it can no longer focus only on