Posts Tagged ‘CRO’

eCommerce Strategies
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7 minutes

Bringing Down Customer Acquisition Cost: How CRO Helps

The old rule of thumb said it costs 5x more to acquire a new customer than to retain one. The origins of this hypothesis go back to 20 years ago. Sales practiced pushy tactics. Advertising was more of
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eCommerce Strategies
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5 minutes

Best 2Checkout Blog Articles of 2020

It's hard to believe we've reached the end of the year. So much has happened, both within our industry and in the world in general. This year, we have joined forces with Verifone to continue building
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eCommerce Strategies
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9 minutes

19 Ecommerce Product Page Best Practices to Boost Conversions

Your goal as an eCommerce business is simple: sell a product online that delights your B2C and B2B customers. No matter how great your product is, you must present it in a way that helps your site vis
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eCommerce Strategies
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4 minutes

Industry Buzz – March 2020

Hi, sellers! We’ve rounded up some resources meant to shine a little light on the impact this crisis is having on businesses: how to navigate it, how it’s going to change the payments and eComm
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eCommerce Strategies
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5 minutes

How Your Website’s Loading Speed Affects Your CRO + Tips to Improve It

If your conversion rates for your eCommerce store aren’t as high as you expect, maybe it’s time to look at your website’s overall performance. Studies have shown that if your website is just
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eCommerce Strategies
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3 minutes

Optimize Your Purchase Funnel to Boost Online Revenue

At 2Checkout, we’re constantly thinking about conversion rate optimization (CRO). We not only come up with new ways to improve conversion on our own site, we also build new ways for our customers t
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