Posts Tagged ‘Conversion rate optimization’

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Split Test Like it Matters: Tips to Drive Revenues with CRO

Let’s examine how a scientific approach to split testing increased conversion rate by nearly 7% for one company, producing $650,000 incremental revenue per year. While the concept of testing may see
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How Do Black Friday and Cyber Monday Stack Up? We Look at the Data

Americans have been obsessed with shopping for great deals on Black Friday since not long after Philadelphia police coined the term to refer to the big traffic jams on the day after Thanksgiving in th
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Why the Conversion Rate Isn’t Always Enough

If you were to choose one metric to define your performance against your primary objective, which one would it be? Many people regard the conversion rate as the most fundamental metric for evaluating
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Conquer customer conversion killers!

Start using one of the 4 most affordable A/B testing tools to improve your customer experience  A/B testing is a simple process that will help you optimize the customer experience across your webs
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Unveiling the World of Real-Time Data Tracking in new GA

What is Real-Time in Google Analytics? Google Analytics (GA) has changed the world of tracking for millions of websites owners and marketers alike. GA has always given powerful insights on data/perfor
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The Positive Effect of Adding Negative Keywords

Relevant and targeted keywords are crucial for a PPC campaign. Equally important are negative keywords (or negatives as they are commonly called). Negatives are word filters that disqualify text ads f
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