Rethink CommerceBlog

Everything you need to know about commerce in one place

How to Win Over and Keep Happy Customers – CommerceNOW ’19 Part 2

This past June, 2Checkout was the proud host of our third CommerceNOW online event, where 12 amazing marketing, sales, and eCommerce experts shared their knowledge with the audience. Almost 1,200 people registered for the event and during the more than ten hours of live-streamed sessions they learned about the latest strategies and tactics for eCommerce, digital marketing, conversion rate optimization, customer experience, and more.

What is PSD2 and What Does Strong Customer Authentication (SCA) Mean for You?

Initially introduced in January 2018, the Payment Services Directive 2 (PSD2) has by now taken effect in the entire European Union in the local legislation.

Industry Buzz – July 2019

Hi, sellers! We’ve rounded up ten resources that will inspire you to improve your online business. Whether you choose to adopt a subscription model, to improve your marketing strategy, to change your eCommerce provider or invest more in content marketing, get ready to set your business up for success.

Below are the resources to help you get things moving.

SysTools Interview: Proven Ways to Increase Sales with the Avangate Affiliate Network

 We were very pleased recently to have a chat with Chirag Arora – Digital Marketing & ORM Manager at SysTools Software. Chirag was kind enough to share several useful insights into the affiliate marketing landscape as well as some great tips on how to best leverage the 2Checkout affiliate program to grow your business.  

  

What Are Buyer Personas and How to Create Them

User personas were introduced in 1998 by Alan Cooper to inform design strategy when the internet wasn’t as smooth as it could be. Shortly thereafter, this same concept was applied to buyers. Buyer personas became a “thing” 3 years later in 2002.

Give Me 5 Tips for Choosing the Right Digital Commerce Platform

Welcome back to our Give me 5! series, where we share 5 useful eCommerce tips that will help improve your strategies and get you on the road to success.

 

In this episode, we’re going to focus on how to choose the right digital commerce platform for your software & SaaS business.

Simplify the eCommerce process. Try 2Checkout.
The most flexible digital commerce platform that can give your business a real boost.