Rethink Commerce Blog

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2 minutes

Avangate in 2009 – Happy New Year!

Here we are, in the end of 2009, patiently waiting for the New Year party and thinking about 2009, about the good and the bad and the next year :). We are all proud to have been able to enrich our sof
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4 minutes

Meet me at the corner of Product and Market – or else!

It's got to be the single-most asked question in the software business world. Beginning startups - both rolling in VC hay and bootstrapping - ask it. Existing software companies, as they get whacked a
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3 minutes

New Year – New Google Realities

When William Gibson said "The future is here. It's just not evenly distributed yet", he could have been talking about how Google is reinventing its search results right now and incidentally altering t
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3 minutes

Breaking Google’s Glass Ceiling with a Microsite

So you've tried endlessly tweaking your AdWords, starting a blog and even begun Twittering this year, and you're still on the second or worse page of Google results for the keywords that matter most.
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2 minutes

Don’t bother the trial user with licensing stuff until the user is hooked

What makes a person want to whip out their credit card and buy your software? Hint: It's not being nagged about how many days they have left in their trial every time they run your program. It seems l
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1 minute

Interested in the software market in China?

Want to sell software in China? I bet you do. It's a multi-billion dollar market (packaged software accounted for US$4.7 billion in 2008) that has seen positive growth even through the recession. Admi
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