Rethink Commerce Blog

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2 minutes

Avangate reviewed in “The Web Startup Success Guide” by Bob Walsh

I'm really excited to bring to your attention the brand new book written by our friend and collaborator, Bob Walsh.  It's called "The Web Startup Success Guide" and its official launch date is next w
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4 minutes

Shopper Trust & Conversion Rates

During a research on shopping cart conversion rates I did the last couple of weeks, I found websites with 0,4% funnel conversion rates and others with completion rates up to 70%. I never expected to f
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1 minute

Affiliate Marketing Tips from Geno Prussakov

Geno Prussakov Founder of AM Navigator LLC I recently had the pleasure to interview Geno Prussakov, one of the most important voices in affiliate marketing, founder at AM Navigator LLC. He has been in
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3 minutes

What Does it Take to Sell through Affiliates? Part One – Affiliates Info P...

Lots of software vendors ask themselves this question and, unfortunately, I've seen cases when the conclusion they reach is that "affiliate marketing doesn't work" or as Joel Spolsky says, in his case
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3 minutes

60 Minute Crash Course on Channel Management

The joint Avangate – The VAR City webinar is just what the title says: a 60 minute crash course on channel management – touching on key things about selling through resellers, from what it takes t
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3 minutes

7 Tips for a Successful Affiliate Sales Channel

Affiliates Sales Channel Tips I finally got some time to study in detail the new AffStat Report 2009. It offers a comprehensive overview of the affiliate business and, from my point of view, it's some
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