Rethink Commerce Blog

Everything you need to know about commerce in one place

150+ Negative Keywords for Software Selling AdWords Campaigns

Selling software over the Internet with Google AdWords has a lot of traps that we should learn to avoid as good as possible, so that our ads reach more targeted prospects every day. One of the trickie

Increase Software Conversions Part 4

Don't Lose Users on the First Screen! This is part 4 of a 5-part series: How to convert more software trials to purchases. Nothing's worse than opening new software and staring at a vast white screen

Why Hammers Sell Better Than Your Software

Hammers Sell Better Than Software Back in April my friend and fellow microISV Andy Brice conducted a software vendor survey that highlighted something that doesn't get the attention it should: while

Increasing Software Conversions Part 3

Use a "Tips" Newsletter to Follow Up on a Trial This is part 3 of a 5-part series: How to convert more software trials to purchases. What do you do with customer's email addresses during their trial?

What Does it Take to Sell Through Affiliates?

Part Two – PAD Files This is the second part of a series of blog posts about making the affiliate sales channel bring revenue to software vendors. In the first post I focused on the importance of th

Software Industry Conference 2009 – the 19th Edition

Software Industry Conference - Avangate bears As you probably know, Avangate attended, sponsored and presented at the 19th edition of  SIC for the fourth time this year. I was there with my colleague
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