Rethink Commerce Blog

Everything you need to know about commerce in one place

Cart Abandonment: A Three-Pronged Approach to Recapturing Revenue

Within a very short time, online marketing has grown beyond its niche status to where it now commands a full quarter of the world’s total ad spend. And the big numbers aren’t just limited to adver

The Anatomy of an Affiliate Program

An affiliate program is one marketing channel in a larger online marketing strategy. If an affiliate strategy is executed properly, the affiliate channel can become a viable new customer acquisition

4 Key Takeaways from Avangate’s 2016 Yearly Digital Commerce Benchmark

Security and convenience. These are two of the critical themes of our 2016 Digital Commerce Benchmark report, which took an in-depth look at the state of SaaS and online services. The period between A

8 Tips to Consider When Creating Pricing Packages for Subscription-based Softwar...

Subscription software revenue is expected to hit $130 billion by the end of this year. That's a 21 percent increase over 2015. There's no doubt, the subscriptions model is gaining ground. However, eve

Industry Buzz – October 2016

Hi sellers! We’re excited to bring you the monthly Industry Buzz, with information about trends in the software and online services industry, as well as tons of great links to articles about the glo

Black Friday Is Here!

We welcome the long-awaited shopping season with our Black Friday campaign launch on November 1. This campaign is part of our Avangate GOLD PARTNER OF THE YEAR Contest and is the first time we’ll pr
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