Rethink Commerce Blog

Everything you need to know about commerce in one place

Avangate is expanding its US operations

Mountain View, California... this is the way press releases from Avangate US will begin from now on. But to reach this goal (i.e. the Silicon Valley office) there was (and will be from now on) a treme

Your secret weapon: Great Customer Support

At most companies, customer and technical support are the least resourced, least important and least respected functions. How else can you explain why so many large companies treat their customers - t

Effectively Choosing Website Colors

I was doing some research a few days ago in order to update an old article about effectively choosing colors for websites posted on the Resources section on Avangate website. My goal was to aid web de

Blogging for microISV

During SIC last year, I've got the chance to attend Bob Walsh's presentation on Business blogging for microISVs, and back then I've noticed how the audience was very interested in using blogs to gain

3 Usability Gurus that Should not be Missed

Lately, website usability is the favorite subject for a lot of people I talk to. They feel the need to improve their sites, to make them easier and more pleasant to use, to increase their conversion r

Why a 30 days trial might not be enough?

Most (non-geek) people think that shareware is a type of software. Well, actually is not a type of software, it's a way of marketing software. From the vendor's perspective it looks like offering a 15
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