Rethink Commerce Blog

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Business of Software: How Vendors Can Leverage the Change in Software Distributi...

Indirect channels are clearly changing While over 50% of software sales still sold through channels, traditional channel partners are diminishing and alternative e-channels are proliferating. Thi
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3 minutes

3 Reasons why Shopping Cart Custom Domains Will Mean the End of Your Web Analyti...

After reviewing hundreds of Google Analytics implementations on ecommerce websites one thing caught my eye: more than 90% of Google Analytics tracking of third party shopping carts end up with errors.
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4 minutes

Major DON’Ts in the Search Engine Optimization Process

SEO may have only become a mainstream subject in the last few years, but the practice has been around since 1995 when Yahoo! was still the search-engine. Originally, SEO meant submitting websites to s
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5 minutes

Keys to Social Monitoring, Analytics and Reporting

Measuring Marketing effectiveness There's so much talk regarding social media nowadays, but what does it really mean when it comes to the bottom line? What is its impact on a business - and equally im
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4 minutes

Importance of Capturing PPC Keywords through Analytics

Digital is a channel that can and should be tracked end to end. Meaning the data capture starts from an impression and goes all the way to the final sale. Granular tracking is the key as it helps impr
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2 minutes

Ways to Improve Your eCommerce Strategy for Software, SaaS and Digital Product S...

Today’s Tough Requirements eCommerce is quickly becoming the mainstream - regardless of the type of goods or services you are selling.  For digital goods and software in particular, eCommerce is qu
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