Rethink Commerce Blog

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Cool Startup Interview – InnerTrends

We recently chatted with Claudiu Murariu, the founder of InnerTrends.  Here’s what he had to say about improving the onboarding experience for any SaaS company. InnerTrends is a data analytics tool

Boost Your SaaS Renewals With These Three Pricing Strategies

Customer satisfaction drives renewal rates—most every SaaS company is aware of this fact. However, customer satisfaction is an objective measure that can mean different things to different people. S

8 Ways to Maximize User Adoption

There’s no question about it: Change is hard. This poses a unique challenge to online companies trying to market their products to businesses that may be resistant to new workflows and an ever-proli

A/B Testing to Increase Conversion Rates

Sometimes the best tests don’t tell us anything at all. When we go to the doctor, for example, we probably hope that our test results are negative. But when we get into things like CRO, we suddenly

Make Things Easier with Marketing Automation for SaaS Business

The importance of marketing automation is well understood by SaaS companies — to a certain extent, every SaaS business is a provider of automation itself. The modern age runs on the power of automat

3 Reasons You Need to Think Globally to Stay Competitive as a SaaS Provider

When first launching a SaaS business, it makes sense to start small and make sure your solution really works before rolling it out on a larger scale. One easy place to start is with a local audience,
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