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B2B Commerce

B2B Commerce
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7 minutes

B2B Influencer Marketing Strategies to Test Out

Trends in marketing come and go so fast we can sometimes barely keep up with the latest buzz, but one that’s has been around for a while is still going strong: influencer marketing. No matter the fo
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B2B Commerce
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6 minutes

6 Social Media Musts Your B2B Company Can’t Ignore in 2017

Social media is already popular, but it’s still constantly evolving. As a matter of fact, the number of social media users in January 2017 grew by 21% compared with 2016. That tremendous YoY growth
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B2B Commerce
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10 minutes

The Evolution of Commerce Automation in B2BNation Interview

Raj Badarinath, the VP of Marketing and Growth Services at Avangate was a recent guest on the  B2B Nation: Smarketing series. In this episode he shares his thoughts on the past, present, and future o
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B2B Commerce
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3 minutes

B2B and B2C are Dead, Long Live B2i

New technologies are changing how we develop and deliver software, making these processes more agile and responsive. But what about buying? The same technology advances have combined to place power in
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