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Shadykulova Nataliya

Regional Sales Director at 2Checkout (now Verifone)

Check out her latest articles

Sales & Marketing VP
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7 minutes

The 2026 Buyer Journey for Digital Goods

It’s true to say that digital goods are scaling fast. However, in 2026, success won’t come from just having the best product alone. It will rather come from delivering the best buying experience,
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Executive / Owner
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8 minutes

Annual Contract Value in SaaS: What It Is and Why It Matters 

Across SaaS, the shift to annual contracts is accelerating, not just as a pricing choice, but as a response to deeper market pressures.   And it’s not surprising. With rising customer acquisiti
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Executive / Owner
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8 minutes

Navigating the Digital River Shutdown & Your Next Steps: Webinar Wrap-Up

The sudden shutdown of Digital River left many eCommerce and SaaS businesses facing significant challenges. Merchants lost access to their funds, customer data, and the ability to process transactions
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Executive / Owner
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9 minutes

How to Stop Revenue Leakage in Subscriptions from Acquisition to Retention

Revenue leakage in a subscription business occurs due to inefficiencies or gaps in one or more of the subscriber lifecycle stages. These leaks can seriously affect your growth, cutting into profits an
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B2B Commerce
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5 minutes

The Risks of Not Offering Local Payments

These days, businesses need every advantage to gain an edge over their competitors. However, many eCommerce brands shoot themselves in the proverbial foot by not offering local payments, which is an e
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Executive / Owner
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6 minutes

What Does “Customer Success” Mean for Software and SaaS and How Do You Measu...

In any business, customer success (CS) is that sweet spot where you've converted a lead and turned them into a loyal advocate for your brand. This results in customers being less likely to churn and m
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