About Author

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Mike Ni

CMO/SVP, Marketing and Products
Michael Ni brings over 20 years of experience as a marketing and product executive in bringing successful innovation-driven businesses to market - from start-up to fortune 500 companies.

Michael’s business experience spans across software, telecommunications, consumer packaged goods and digital media.

Michael received an MBA from Harvard Business School, an MS from Stanford University and a BS in Mechanical Engineering/Robotics from Massachusetts Institute of Technology.

Check out his latest articles

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1 minute

Business of Software: How Vendors Can Leverage the Change in Software Distributi...

Indirect channels are clearly changing While over 50% of software sales still sold through channels, traditional channel partners are diminishing and alternative e-channels are proliferating. Thi
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4 minutes

Importance of Capturing PPC Keywords through Analytics

Digital is a channel that can and should be tracked end to end. Meaning the data capture starts from an impression and goes all the way to the final sale. Granular tracking is the key as it helps impr
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2 minutes

Ways to Improve Your eCommerce Strategy for Software, SaaS and Digital Product S...

Today’s Tough Requirements eCommerce is quickly becoming the mainstream - regardless of the type of goods or services you are selling.  For digital goods and software in particular, eCommerce is qu
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2 minutes

Google Makes Web Search More Secure

Google recently announced that it will now use the encryption protocol called SSL (Secure Sockets Layer) to encrypt all the searches that people do using the Google Search Engine if they are signed-in
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1 minute

Partner Relationship Management: Channeling Better Sales Results

Indirect sales channels have always been attractive to companies seeking to augment their sales force, increase market share, remain competitive, and keep in-house employees focused on product develop
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2 minutes

Unveiling the World of Real-Time Data Tracking in new GA

What is Real-Time in Google Analytics? Google Analytics (GA) has changed the world of tracking for millions of websites owners and marketers alike. GA has always given powerful insights on data/perfor
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