About Author

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Mike Ni

CMO/SVP, Marketing and Products
Michael Ni brings over 20 years of experience as a marketing and product executive in bringing successful innovation-driven businesses to market - from start-up to fortune 500 companies.

Michael’s business experience spans across software, telecommunications, consumer packaged goods and digital media.

Michael received an MBA from Harvard Business School, an MS from Stanford University and a BS in Mechanical Engineering/Robotics from Massachusetts Institute of Technology.

Check out his latest articles

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3 minutes

On SaaS and Start-Ups

Recently, I've had the pleasure to listen to a few brilliant people from the software industry giving advice about start-ups. I've compiled here some words of wisdom that resonated with my inner entre
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Enabling Customer-Centric Commerce Strategies with the Avangate 2012 Fall Releas...

This fall, Avangate has extended its collection of business process tools with new agile, customer-centric commerce solutions designed to provide better customer relationship insight, enhance the way
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The Secret to SaaS? It’s Simple: Don’t Fake It!

Looking at some of the recent headlines in technology, two topics stand out: the Workday IPO and the new iMac. Workday’s recent successful IPO has caused many to ask, Is this a validation that SaaS
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2 minutes

Get Ideas for Accelerating International Sales at the Avangate Global Software S...

When we look at the APAC region, 2 trends increasingly stand out for us. First, globally, we see an increasing number of companies move towards delivering their software as a service - in fact, accord
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Business of Software: What Does It Take to Win the Saas Battle

Building a SaaS product is just half the battle – shifting your business to a subscription based model and profitably monetizing it can be quite a challenge due to the complex landscape of global ma
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Changing an Industry – One Subscription at a Time

Last week we had a conversation with Peter Cohan from Forbes about how Avangate is changing the way software is being sold. We’re long past the times when customers went to physical stores to purcha
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