About Author

VP Product Management at 2Checkout
My passion for software marketing and eCommerce development, together with my Computer Science diploma have brought me at 2Checkout.
I was glad to serve a two year term on the Board Directors of the Association of Software Professionals until 2010.
I have been passionately involved in web technologies and focused on helping software companies to sell more and to better understand the online business even prior to 2Checkout.
My personal interests revolve around rock and jazz music, art films, internet media and literature.
You can find me here:
  1. twitter My Twitter profile
  2. linkedin My Linkedin profile

Check out her latest articles

How to Increase Your Conversion Rate by 10 Percent. At least.

What's killing your conversion rates? A complicated purchase funnel? Unclear product or pricing pages, shopping cart abandonment? There are a number of factors that can keep your visitors or leads fro

Avangate Spring ‘16 Release: Maximize Revenue Growth with Conversion & Re...

With the Spring 2016 release, Avangate continues to build on its all-in-one platform designed to accelerate your path to revenue and enhance customer relationships.

Avangate removes support for TLS 1.0

May 10, 2016 update: The changes that were scheduled on May 1st were initially applied on May 3rd then reversed, as there were still a number of vendor applications who were not properly patched to su

Affiliate Success Story – Michael Robichaud Interview

Michael Robichaud has been a full-time affiliate marketer since 2007 and has a background in sales, marketing and SEO. He has a network of over 300 websites in a variety of niches, many of them target

Avangate Affiliates Interview – Local Affiliate Marketing Success Story

Onofrio Tota is the person behind Globosoft, a network of websites that feature localized software products and services content targeted at the Italian market. In September, he won one of the Avangat

Avangate Affiliate Success Story – Anand Khanse (TheWindowsClub.com) Inter...

Anand Khanse blogs about the Windows operating system on TheWindowsClub.com. The website was launched in 2009 and offers Windows tips, tutorials and more.
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