Posts Tagged ‘split testing’

The Importance of Cart Flow in Global eCommerce. A 2Checkout Case Study

Localization for eCommerce businesses selling globally, the process of adapting your content to a specific locale or market, takes many forms. Among other considerations, it’s critical to carefully

The Science of Better Conversion

Our job at Conversion Sciences is to design web tests for companies; tests that tell us exactly what we want to know about a web page or shopping cart and nothing more. We agonize over the subtle thin

Optimize Or Die… Or, Just Read A Book

Optimization is a popular topic these days. People like to optimize everything from website conversion rates (will I get more sales if I change this call-to-action?) to calorie consumption (will I los

Trust No One? How Building Trust Can Increase Your Conversion Rate

The Internet was new and scary when Agent Fox Mulder popularized the phrase Trust no one during The X-Files’ heyday, but even today plenty of consumers are still hesitant to put their trust in websi

SaaS Case Study: Improving Conversions by 12% with Fewer Form Fields

"Less is more", the old adage goes, and we've confirmed that less can be way more when it comes to cart conversion rates. Avangate recently ran some split tests on the Checkout page that increased con

Industry Buzz – February 2015

Hi sellers! We’ve collected great tips this month to help you improve your strategies, as well as building off the industry’s deepest set of tools to support the entire digital commerce lifecycle.
Simplify the eCommerce process. Try 2Checkout.
The most flexible digital commerce platform that can give your business a real boost.