Posts Tagged ‘software products’

What Is Product-Led Growth, and How Can You Incorporate It Into Your Strategy?

Product-led growth (PLG) strategy is a method companies can use to effectively leverage their products in such a way that can convert active users to paying customers, retain them and get new ones thr

Persuasive Web Design Techniques – A Must-Have for Software and SaaS-selli...

These days, when talking about the customer experience on a website, people usually address issues about usability and user experience techniques - diving deep into the data, but is this enough to con

3 Steps and 7 Tips to Turn Your Software Products into Subscriptions

I recently read an article on how shifting to subscriptions has affected Adobe products. Basically, the company saw a decrease in revenues in the short term, but current signs lead to a good prognosis

What Software Companies Can Learn from 7-Eleven: How to Make Self-Service Work f...

We’ve established that the software sales landscape is changing – creating a new world where vendors must tailor the software sales process to individuals. But every software buyer has slightly di

Mind the Gap: What James Bond Can Teach Us About Software Sales

We saw in the last post that sales process that are stuck in the past hinder organizations from reaching buyers, but we didn’t go into one of the real downsides of old-school sales processes: they s

Avangate Affiliate Network – Maturity Confirmation

In mid-January 2013, Avangate attended the Affiliate Summit West 2013 conference in Las Vegas. As always, it went very well for Avangate, especially in the context of expanding our affiliate team and
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