Posts Tagged ‘software companies’

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What Software Companies Can Learn from 7-Eleven: How to Make Self-Service Work f...

We’ve established that the software sales landscape is changing – creating a new world where vendors must tailor the software sales process to individuals. But every software buyer has slightly di
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Predictions on the Future of Commerce in 2014

1. Self-Service moves everywhere The self-service channel is fast emerging as an easy, affordable way to gain customers and an asset that no company can ignore. As new technology and resources emerge,
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When should I upgrade to Universal Analytics – and how does it work?

Customers often ask me: When should I install the Universal Analytics code?  I always reply with the same question: Why do you think you need it? They usually shrug their shoulders and look at me for
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A Kick in the Teeth to Channel Critics?

At least ChannelBiz boldly commented along these lines – pointing to research that proves channel critics wrong – in any case, those who have longed for the day when resellers are cut out of the e
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Software and SaaS Sales in 2013: Our Expectations and Predictions

As we leave 2012 behind, we cannot help thinking that the term CRM recently celebrated its 30th birthday! Despite its age, Customer Relationship Management couldn’t be a more current issue. As the b
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The Secret to SaaS? It’s Simple: Don’t Fake It!

Looking at some of the recent headlines in technology, two topics stand out: the Workday IPO and the new iMac. Workday’s recent successful IPO has caused many to ask, Is this a validation that SaaS
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