Posts Tagged ‘revenue uplift’

A/B Testing to Increase Conversion Rates

Sometimes the best tests don’t tell us anything at all. When we go to the doctor, for example, we probably hope that our test results are negative. But when we get into things like CRO, we suddenly

The Evolution of Commerce Automation in B2BNation Interview

Raj Badarinath, the VP of Marketing and Growth Services at Avangate was a recent guest on the  B2B Nation: Smarketing series. In this episode he shares his thoughts on the past, present, and future o
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