The superpower benefits of recurring revenue for an eCommerce business are easy to understand: reliable and predictable cash flow; loyal customers; and freedom to focus on innovation and business grow

Two of the most important pillars for SaaS growth are customer acquisition and customer retention. During the early days of a business, the goal will be to gain traction. Naturally, customer acquisiti

Every marketer should know by now that retaining customers is more cost-effective than acquiring new ones. On average, it costs five times as much to attract a new customer than to keep an existing on