Imagine you just signed up (and paid!) for a new SaaS product—accounting software, perhaps. You get an email with your login information, but not much more on how to get started. You log in and clic

There can no longer be any doubt that conversion rate optimization (CRO) is incredibly important. Even a modest increase in conversion rate can produce an enormous increase in profit for your business

SaaS companies are typically staffed by some pretty brilliant people. Innovative thinkers, trendsetters, and people full of creativity proudly fill your ranks. Sometimes, however, brilliant people are