It’s a fact: brands must explore methods to forge lasting connections with customers and distinguish themselves from competitors. A business is only as strong as its user base, so business have to c

The COVID-19 pandemic of 2020 brought resounding changes to the ways we all live—and shop—and as we near the end of 2021 it’s clear that the retail landscape has been altered forever. The bottom

‘Influencer marketing’ means engaging popular online personalities to promote your product or service. There are two distinct approaches when using influencers to generate revenue: Sending produc