Who is your ideal customer? Today, most businesses know who they are targeting and may even develop detailed profiles of the customer types they market to (also known as customer personas). But are th

The COVID-19 pandemic of 2020 brought resounding changes to the ways we all live—and shop—and as we near the end of 2021 it’s clear that the retail landscape has been altered forever. The bottom

Every SaaS company has two goals when it comes to trial conversions: Getting more prospects to sign up for a product trial, and Converting trial users into paid subscribers. Here are 3 trial convers