Welcome to the digital age, where customer relationships and loyalty are key factors in driving sales and revenue for businesses. In today's fast-paced world where competition is fierce and consumers

Most companies have some idea of their customer acquisition costs, or CAC. But another key metric for software companies isn’t always tracked as closely: customer lifetime value (CLV), or the value

With marketers under more pressure to prove the value of their programs, metrics are taking on increasing significance. For SaaS marketers, one of the most important metric is the one that measures Cu