Posts Tagged ‘Business’

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How is the software channel coping with the crisis – Results

Software Channel Survey Results - download now! As you know, we've done a survey on how the crisis is impacting the channel distribution in the software industry. We've looked at the results and - alt
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4 minutes

Are you moving or sleeping?

So here you are, another ordinary day running your microISV. Pretty much like yesterday; not unlike tomorrow. You're doing what you've done, you're all nice and cozy in your daily routine. The problem
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Increasing software conversions Part 1: Auto-open after installation

This is part 1 of a 5-part series: How to convert more software trials to purchases. I was the second software developer at Photodex in the '90s.  We made CompuPic, the fastest thumbnailing image bro
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Five tested ways to convert more software trials to purchases

What if I told you that five changes to your software could increase revenue 25-50%? It's possible because of two facts: most trials don't convert, and you're too close to your software to see its obv
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Software Piracy – A Business Development Indicator?

In May 2009, IDC and Business Software Alliance released their sixth annual global software piracy study. It's a useful insight that offers interesting data about the business development opportunitie
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Affiliates & Channel Sales
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Incentives for affiliates joining your program

As I mentioned in my last post on how to recruit software affiliates, an important part of the recruiting process is the reason you give them to join your program. It may very well be a successful pro
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