Rethink Commerce Blog

Everything you need to know about commerce in one place
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4 minutes

Paid Search in 2012: 7 Key Areas to Focus

If you are reading this you are probably a digital marketer, and that too one in the Search space. Have you made any resolutions for your PPC campaigns yet? Have you committed to doing something diffe
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5 minutes

Keys to Social Monitoring, Analytics and Reporting

Measuring Marketing effectiveness There's so much talk regarding social media nowadays, but what does it really mean when it comes to the bottom line? What is its impact on a business - and equally im
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4 minutes

Importance of Capturing PPC Keywords through Analytics

Digital is a channel that can and should be tracked end to end. Meaning the data capture starts from an impression and goes all the way to the final sale. Granular tracking is the key as it helps impr
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3 minutes

How To’s for Affiliate Program Managers

If you're running an affiliate program or at least considering to do so, I think you agree that education  is very important - seeing the best practices, getting to know where and why some were not s
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2 minutes

Ways to Improve Your eCommerce Strategy for Software, SaaS and Digital Product S...

Today’s Tough Requirements eCommerce is quickly becoming the mainstream - regardless of the type of goods or services you are selling.  For digital goods and software in particular, eCommerce is qu
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3 minutes

7 Tips to Grow Your Business at Affiliate Events – the ASW12 Story

Another Affiliate Summit event went by and I'm happy to say that it was the most successful one so far for us - not only for the new connections we made, but also the number of folks to whom we got to
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