Rethink Commerce Blog

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3 minutes

B2B and B2C are Dead, Long Live B2i

New technologies are changing how we develop and deliver software, making these processes more agile and responsive. But what about buying? The same technology advances have combined to place power in
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1 minute

Google AdWords Tips – Get Unexpected Assistance from AdExtensions

Among many options for enhancing ads, Google offers AdExtensions, which enable you to include extra content with an ad. In this article, we’ll learn more about AdExtensions, explore each of the exte
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3 minutes

Keep Your Affiliate Relationships Fresh with Retention Campaigns

Many vendors have encountered this problem: affiliates start out strong, with high motivation and great sales, but their enthusiasm for your products fades over time, and your revenue stream shrinks.
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5 minutes

Give Your Sales A Fresh Boost – Transact at Every Touchpoint with the Avan...

We are all looking to enhance customer experience, engage with clients in the context of their usage, where and how they want to interact. How do you bring commerce into the equation? How can you enga
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2 minutes

A Kick in the Teeth to Channel Critics?

At least ChannelBiz boldly commented along these lines – pointing to research that proves channel critics wrong – in any case, those who have longed for the day when resellers are cut out of the e
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5 minutes

Win Back Customers Who Abandon Carts By Using Remarketing Lists

Ecommerce websites inevitably have issues with shopping cart abandonment. As a result, companies invest major resources in finding methods to recapture the attention of buyers who don’t complete pur
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