Rethink Commerce Blog

Everything you need to know about commerce in one place

eCommerce Manager

What Are Buyer Personas and How to Create Them

User personas were introduced in 1998 by Alan Cooper to inform design strategy when the internet wasn’t as smooth as it could be. Shortly thereafter, this same concept was applied to buyers. Buyer p

Give Me 5 Tips for Choosing the Right Digital Commerce Platform

Welcome back to our Give me 5! series, where we share 5 useful eCommerce tips that will help improve your strategies and get you on the road to success.   In this episode, we’re going to focus

Your Must-Read Books for this Summer

Summer is here! You know what that means: time to spend those long, lazy weekends with your nose in a book! Below are some of our recommendations for the next months for you to delve into. There's a l

Industry Buzz – June 2019

Hi, sellers! What’s the one thing you want to work on this month? Could be conversion rate optimization, fighting the taxation hassle, building a scaling strategy, an onboarding plan or maybe findin

2Checkout Summer 2019 Release – Optimize Business Performance Worldwide

We are very excited to announce today our Summer ’19 product release, which brings merchants an all-in-one solution to ensure business scalability for any type of product and service! The latest 2Ch

Affiliate Success Story – YieldKit GmbH, 1st Place Winner in “Spring is Comi...

Our partnership with the YieldKit GmbH team dates back to 2016, and it has quickly turned into a success story thanks to their dedication and professionalism.So we’re very happy that the YieldKit te
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