About Author

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Roxana Patrichi

Web Account Manager
I'm a fresher in the Avangate team and I got here when deciding to mix my personal interest in internet marketing with the business of online selling software. As a member of the web marketing team at Avangate, I am mainly involved in usability audits for clients' websites and content editing.

With a diploma in Communication and Public Relations, my professional background concerns Romanian online stores as well as the social and cultural non profit sector. I have a strong interest in making websites more user-friendly, thus helping businesses sell more and making the internet a better place in the same time :).

Please don't hesitate to stumble me, add me to your mixx or add me as a contact:

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Check out her latest articles

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2 minutes

Avangate in 2009 – Happy New Year!

Here we are, in the end of 2009, patiently waiting for the New Year party and thinking about 2009, about the good and the bad and the next year :). We are all proud to have been able to enrich our sof
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3 minutes

150+ Negative Keywords for Software Selling AdWords Campaigns

Selling software over the Internet with Google AdWords has a lot of traps that we should learn to avoid as good as possible, so that our ads reach more targeted prospects every day. One of the trickie
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2Checkout Updates
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3 minutes

How to Convert Shopping Cart Abandons with TrialPay

TrialPay Lead Follow-up integrated into Avangate platform[/caption] Everybody is complaining about low software sales since this crisis situation got on the front page. It’s easy to figure out why.
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4 minutes

Squeeze the soul out of your images and offer it as a tribute to Google

How to optimize website images from a SEO perspective. Product images, screenshots, your beautiful team members, catchy images for your website content, corporate images, logos, icons, you name it –
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3 minutes

Checklist before (re)launching a website for the win!

After so much work you've done redesigning your website, adding all those cool features and getting rid of all annoying bugs, it would be a pity to ruin everything because you forget the small but ess
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3 minutes

3 Usability Gurus that Should not be Missed

Lately, website usability is the favorite subject for a lot of people I talk to. They feel the need to improve their sites, to make them easier and more pleasant to use, to increase their conversion r
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