About Author

Author Image

Oana Trif

Product Team Manager in Product Management

Check out her latest articles

eCommerce Strategies
Post Image
By
3 minutes

Use an Omnichannel Approach to Create the Ultimate Customer Experience

Omnichannel commerce, a multiple-channel, integrated approach that gives shoppers an optimized, integrated and seamless experience no matter whether they are shopping in-store, online, or with various
Read more
eCommerce Strategies
Post Image
By
4 minutes

Why an Omnichannel Strategy is Critical in a Post-COVID World

Picture this: your customer starts off their day on their laptop, browsing your website for a particular product. They get interrupted by a phone call, but later in the day, when they’re scrolling t
Read more
eCommerce Strategies
Post Image
By
5 minutes

4 Key Steps to Creating a Successful Omnichannel Strategy

The COVID-19 pandemic of 2020 brought resounding changes to the ways we all live—and shop—and as we near the end of 2021 it’s clear that the retail landscape has been altered forever. The bottom
Read more
Conversion & Optimizations
Post Image
By
3 minutes

Tactical Onboarding During a Pandemic

Even during the best of times, convincing your users to become loyal (paying) customers means engaging them with strategic onboarding. It’s easy for online businesses to think that after the custom
Read more
Conversion & Optimizations
Post Image
By
3 minutes

Optimize Onboarding with the “Bowling Alley Framework” to Boost Recurring Re...

Many online businesses think that the sales process ends when the customer signs on the dotted line, but it’s increasingly clear that strategic onboarding of those new users is just as vital when it
Read more
eCommerce Strategies
Post Image
By
9 minutes

The Impact of PSD2 and SCA: Ordering Flows and Exemptions

We introduced readers to the Payment Services Directive 2 (PSD2) and Strong Customer Authentication (SCA), 3D Secure 1 (3DS1) and 3D Secure 2 (3DS2) in a previous blog post - What is PSD2 and What Doe
Read more
Simplify the eCommerce process. Try 2Checkout.
The most flexible digital commerce platform that can give your business a real boost.