About Author

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Mike Ni

CMO/SVP, Marketing and Products
Michael Ni brings over 20 years of experience as a marketing and product executive in bringing successful innovation-driven businesses to market - from start-up to fortune 500 companies.

Michael’s business experience spans across software, telecommunications, consumer packaged goods and digital media.

Michael received an MBA from Harvard Business School, an MS from Stanford University and a BS in Mechanical Engineering/Robotics from Massachusetts Institute of Technology.

Check out his latest articles

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3 minutes

The Positive Effect of Adding Negative Keywords

Relevant and targeted keywords are crucial for a PPC campaign. Equally important are negative keywords (or negatives as they are commonly called). Negatives are word filters that disqualify text ads f
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1 minute

We’re Heading off to China for the 3rd Avangate Software Conference

Shanghai, here we come! And it should be both business and pleasure, since this is one of the most fascinating cities in China. Alexandra, Adriana, Florentina and Andy will welcome all of you software
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Avangate Values Painting School

In case you missed it: Avangate just turned 5 - Happy Birthday, Avangate! :) With this in mind and with a strong desire to unwind, we left the office and went for 3 days to the quiet town of Săcele,
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1 minute

Interested in the software market in China?

Want to sell software in China? I bet you do. It's a multi-billion dollar market (packaged software accounted for US$4.7 billion in 2008) that has seen positive growth even through the recession. Admi
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60 Minute Crash Course on Channel Management

The joint Avangate – The VAR City webinar is just what the title says: a 60 minute crash course on channel management – touching on key things about selling through resellers, from what it takes t
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How is the software channel coping with the crisis – Results

Software Channel Survey Results - download now! As you know, we've done a survey on how the crisis is impacting the channel distribution in the software industry. We've looked at the results and - alt
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