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Jason Edge

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4 minutes

How to Keep SaaS Customers Engaged With Great, Targeted Content

When you think of the words content marketing for SaaS, you’re most like likely to associate it with "customer acquisition." And rightfully so: strategically developing and promoting relevant conten
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eCommerce Strategies
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3 minutes

What Is Negative Churn and Why It Matters for SaaS?

If you’re not familiar, the term negative churn sounds like something a SaaS company should avoid at all costs. And if you understand churn as the rate at which you lose current customers, you could
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5 Steps To Boost Your Customer’s Lifetime Value

With marketers under more pressure to prove the value of their programs, metrics are taking on increasing significance. For SaaS marketers, one of the most important metric is the one that measures Cu
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Increase Upgrades By Improving Customer Support

SaaS companies are typically staffed by some pretty brilliant people. Innovative thinkers, trendsetters, and people full of creativity proudly fill your ranks. Sometimes, however, brilliant people are
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Development Of Loyalty Programs Is A Win-Win

Here's a riddle for you. Name a marketing strategy that can boost a company's growth, help retain customers, increase sales, provide valuable market research, and costs very little to implement? The a
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When You Should Be Pushing Your Upgrades To Maximize Sales

"Timing is everything" is more than just a cliché in the world of SaaS. Understanding how the timing of your messages can impact the digital lifecycle is key to converting prospects to customers, get
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