About Author

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Irina Mihaila

Online Marketing Expert
Experienced marketer specialized in Online Marketing for the IT sector, certified in Google Adwords and Google Analytics.

My activities as a member of the Online Marketing Team @ Avangate include SEO, SEM, SMM, Copywriting, as well as coordinating the company's Content and Social Media Programs.

In my free time I enjoy hanging out with my friends, running, dancing, reading and watching movies. I'm also passionate about exploring exotic countries.

You can also find me here:

  1. twitter My Twitter profile
  2. linkedin My Linkedin profile

Check out her latest articles

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4 minutes

Major DON’Ts in the Search Engine Optimization Process

SEO may have only become a mainstream subject in the last few years, but the practice has been around since 1995 when Yahoo! was still the search-engine. Originally, SEO meant submitting websites to s
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Don’t bother the trial user with licensing stuff until the user is hooked

What makes a person want to whip out their credit card and buy your software? Hint: It's not being nagged about how many days they have left in their trial every time they run your program. It seems l
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Increase Software Conversions Part 4

Don't Lose Users on the First Screen! This is part 4 of a 5-part series: How to convert more software trials to purchases. Nothing's worse than opening new software and staring at a vast white screen
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Increasing Software Conversions Part 3

Use a "Tips" Newsletter to Follow Up on a Trial This is part 3 of a 5-part series: How to convert more software trials to purchases. What do you do with customer's email addresses during their trial?
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Increasing software conversions Part 2: Ask a few questions

This is part 2 of a 5-part series: How to convert more software trials to purchases. There are three camps about asking for contact info before a trial starts: A.  Ask for nothing - Maximize number o
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Increasing software conversions Part 1: Auto-open after installation

This is part 1 of a 5-part series: How to convert more software trials to purchases. I was the second software developer at Photodex in the '90s.  We made CompuPic, the fastest thumbnailing image bro
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