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How to Integrate 2Checkout Extension with Magento

We’re excited to feature this special article by guest author Abdur Rahman, Magento Manager at Cloudways, outlining the most important things to take into account when integrating 2Checkout with Mag

What Is Product-Led Growth, and How Can You Incorporate It Into Your Strategy?

Product-led growth (PLG) strategy is a method companies can use to effectively leverage their products in such a way that can convert active users to paying customers, retain them and get new ones thr

How to Safeguard Your eCommerce Website Against Accessibility Lawsuits

Most businesses these days have an online presence. However, not all companies are paying attention to their website’s accessibility to people with disabilities. There are now more than 400 million

Email Marketing Trends For eCommerce In 2021 And Beyond

2021 will be a fresh start for all of us, and it equally applies to eCommerce email marketing. The pandemic made long-lasting changes in our lifestyles and consumer behavior as eCommerce achieved a de

Bringing Down Customer Acquisition Cost: How CRO Helps

The old rule of thumb said it costs 5x more to acquire a new customer than to retain one. The origins of this hypothesis go back to 20 years ago. Sales practiced pushy tactics. Advertising was more of

How Do I Get the First 50 Customers For My Online Business?

When you’re just starting an online service business, getting those first customers can be hard. Most of your target customers don’t know about you or your business and what you offer. They don’
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